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The brainchild of designer Nike React Presto Womens For Sale, the Air Huarache featured a groundbreaking neoprene sock liner that hugged the foot like no other shoe before it. The colors were bright and attention grabbing like a surfer's tee shirt. The outsole was chunky, like an SUV, but the sneaker itself was light, like a sports car. The Huarache offered something for everyone, and sales took off.
With the latest release of the Nike Air Max 270 Flyknit Womens For Sale selling out within minutes earlier in the year, the Nike Air Huarache has gained somewhat of a legendary and almost mythical status amongst the footwear fraternity's newer generation. Older heads will remember previous re-releases of these hitting sale racks (the signed verison below actually sold for £39.99!) and coming and going with little more than a window POS to promote. But it seems tales of past missed opportunities and ‘sleeping' pairs on eBay have only helped enhance the recent clamour for anything ‘Hua' related. Always a firm favourite for those who ‘knew', the modern Air Huarache hype doesn't seem to be dying down anytime soon.
Following the June 8, 2014 release of the Nike Air Force 1 Utility Womens For Sale single "That's Not Me," New York City became a crucial jump-off point in Skepta's push to propel the grime music genre from local London sound to global phenomenon. The Nike Air Max Deluxe SK encapsulates his relationship to the city — where he is embraced with open arms in the five boroughs by fans, friends and family — and serves as a reminder of his emergence.